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Media Communication
Bachelor of Culture and Arts, 240 ECTS


Bachelor of Culture and Arts

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Contact
Mari Silver
P.O.Box 4040, 00079 Metropolia
Tel: +35840 334 6962
E-mail: firstname.lastname[at]metropolia.fi
Course Structure Diagrams

Specific admission requirements

General admission requirements apply.

Specific arrangements for recognition of prior learning

According to the Degree Regulations of Helsinki Metropolia University of Applied Sciences students may apply for identification and accreditation of prior learning as part of their compulsory or optional studies, provided they have prior learning corresponding to the curriculum before the course in question begins.

Qualification requirements and regulations

See the degree regulations of Helsinki Metropolia University of Applied sciences:
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Profile of the programme

The Media Communication Bachelor's Degree trains visual communication and digital media experts. The students will develop good basic skills in their specialisation field. The students will learn to integrate theory and practice in different fields of media. They will become equipped to engage in development work by participating in projects and learning by means of a problem-oriented approach. The students will become familiar with the media business and have the ability to work as entrepreneurs.

The Media Communication Bachelor's Degreee has four lines: 3D Animation and Visualisation, Graphic Design, Digital Media and XR Design. The specialised studies of these three lines provide the students with an opportunity to learn about content production for different needs and media.

The language of instruction is Finnish, but some courses will be taught in English in the spring term for the benefit of exchange students.

Key learning outcomes

The objective is that the students will be able to become independent experts in their field with good cooperation skills. Another objective is that the students achieve eligibility to continue their studies and readiness to maintain and deepen their professionalism in a variety of working and learning environments.

Students learn about the history and development of their field. They will also learn the expression, form, and presentation and narrative methods of their field, and the relevant production processes, work methods and professional techniques. The studies partly take the form of projects which teach the students cooperation skills and project management. At the end of their studies, students can develop new types of content and media concepts and market themselves.

Digital media studies approach the design and production of interactive online services from a variety of perspectives. Online technologies, information architecture, social media concepts and services and interactive functions are key elements of the training.
3D Animation and Visualisation looks into three-dimensional visualisation, camera and character animation and the modelling of various virtual environments. Students will become fluent in 3D content design, production and product development.
Graphic design students can specialise in visual design in either traditional printed media or the digital environment. Common professional studies give students a solid foundation into graphic design, after which they complete specialisation studies in the field they have chosen.

Aspects of graphic design in printed media include:
- Design and illustration of publications’ layout
- Corporate image and brand management
- Marketing communication and advertising
- Visualisation of information
- Packaging design
Aspects of graphic design in digital media include:
- WWW publication
- User interfaces and usability
- Animation production
- Interactive multimedia and games
- Motion graphics and special effects


As a XR Design media student you will learn to create innovative objects, environments and concepts for the virtual world, 3D models and animations for game engines, image editing, motion graphics, and 360 video. You also learn how to program game engines and make applications for AR, VR and mobile devices.

Occupational profiles of graduates with examples

Graduates of Media Communication Bachelor's Degree can obtain various occupational profiles depenging on their specialization option.

Upon graduation on digital media, the students can find employment in various digital environment expert positions relating, among other things, to online service design, production or project management. The actual work may have to do with the technical solutions of online services, development of social media services, planning of interactive functions or digital media concept and structural planning, for example in a design or communication agency, in companies’ communications departments, in IT companies or the advertising business.
Graduates of 3D animation have found work, for example, as news graphics designers on television, 2D or 3D games graphics designers, makers of architectural visualisations, character animators, compositors and 3D advertising graphic designers. The job may be found in the gaming or entertainment industry, TV and film production, design agencies, advertising industry, study material production or science visualisation and research.
Graphic design graduates can find employment in e.g. advertising, marketing communication, publishing industry, corporate image and brand building, visual user interface design, interactive multimedia or packaging design.


XR technology is an evolving industry with new job opportunities. After graduation the job may range from design visualization, 3D games or simulators, virtual set design, health technology to science visualization.

Access to further studies

Master level studies

Examination regulations, assessment and grading

According to the Degree Regulations of Helsinki Metropolia University of Applied Sciences course assessment criteria are specified in the course implementation plan. The teacher in charge of the course will be responsible for the assessment. At the beginning of the course, students must be informed on the assessment principles which must be based on the course objectives. Assessment takes primarily place for each course and applies to the students who have registered and been accepted on the course. If necessary, different components of a course may be assessed individually. If the course consists of several components, the teacher may point this out in the assessment principles contained in the implementation plan.
The assessment scale is as follows: excellent (5), very good (4), good (3), very satisfactory (2), satisfactory (1), fail (0) and pass (P). Any deviations of this scale will be decided by the President.

Graduation requirements

A student is required to successfully complete the designated program of courses to meet a minimum of 240 ECTS credit requirement.

Mode of study

Full-time studies

Level of qualification

Bachelor's Degree (First Cycle)

Workplacement(s) and Work-based Learning

Studies include a 30 ECTS work placement. Work placement is usually carried out during the spring term of third study year or autumn term of fourth study year or during summer. It can be completed in one or two work placement periods.

Obligatory or Optional Mobility

Student exchange abroad is recommended during the third study year (autumn or spring term).