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Bachelor Degrees (UAS), Daytime Studies

Media and Communication, Visual Communications, Graphic Design

Autumn 2019

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Core Curriculum for Media Majors
Academic and Communication Skills 5
English for the Media Industry 5
Swedish for the Media Industry 5  
Preparation for the Final Project 5      
Entrepreneurship in the Media Industry 5      
Core Courses in Visual Communication
Art History 5
Fundamentals of Photography 5
Drawing, Painting and Composition 5
Portfolio 5
Fundamentals of Communication 5
Core Courses in Graphic Design and Digital Media Publishing
Fundamentals of Graphic Design and Typography 15
Graphical User Interfaces and Web Publishing 10  
Motion Graphics 5  
Visual Communication
Image and Illustration 5  
Visual Communication Project 10  
Publication Layout Design 10
Digital User Interfaces 5    
Marketing Communication and Visual Design in Marketing
Visual Marketing Communications 10  
Corporate Image Design 10  
Marketing 5    
Product Image and Campaign Design 15    
Service Design 5    
Innovation Project
Innovation Project 10      
Elective Minor Courses
Multidisciplinary Courses in Visual Communications,Graphic Design
Drawing 5      
Concept Art 5      
Theories of Visual Communication 5      
Professional Project 5      
Information Visualization 5      
Typeface Design 5      
Package Design 5      
User-centered Web Design 5      
Digital Marketing Production Methods 5      
Copywriting 5      
Elective Studies
Internship 1 15    
Internship 2 15    
Final Project
Final Project 15      
ECTS credits per period / semester / academic year 6060601303030303030301003015151515151515151515151550501515

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Media and Communication

The Media Department includes three degree programs - Film and Television, Live Performance Engineering & Media and Communication - where students follow individual learning paths. The core curriculum for media majors includes courses in academic and learning skills, languages, entrepreneurship and preparation for the final project. Then students follow the learning path of their major, but the structure of the curriculum and the timing of classes enable interdisciplinary courses and projects between them.
The starting point of the learning pathway is professional competencies. The main method is project-based learning, which enables close collaboration with industry partners. In addition to internships, the degrees include several industry-linked projects.

Students can do their internships in Finland or abroad, and the language courses are integrated with professional courses in order to support international and multicultural skills.

In their last year of study, students complete an independent industry-related project and write a research report on it. The final project may also include an artistic or practical project, performance or documentation. The project can be carried out by a group of two or more students.

Visual Communications, Graphic Design

Visual Communications students study the design of both printed and electronic media. The training consists of theory in visual expression and thinking, information about production processes in the graphic industry, the software used in making them, practical work in arts subjects and applied professional subjects, and basic information about commercial operations.

Students choose to specialize in either Graphic Design or Motion Graphics. In both choices, the student gets the basic skills of graphic design and the ability to design and implement marketing communication.

Upon graduation, the students can find employment in various visual communication positions, for example as graphic designer, art director (AD or junior AD), visual user interface designer, concept artist, illustrator, game artist or designer of business graphics. Workplace may be in design or communication agency, companies’ communications departments, game industry, media companies or in the advertising business.